CG BUSWAY focuses on the busway industry, abandoning the industry damage caused by short-termism, creating value for customers, and achieving a win-win situation for brand owners, users, and contractors through the PHS system.

Benjamin Franklin once said, "Either write something worth reading or do something worth writing." In the words of Chairman Lu Chuan of CG BUSWAY, "The company has always been studying long-termism, from the CG BUSWAY mission of 'providing the world with a safe busway power supply system' to the CG BUSWAY brand strategy contributing unique brand value to customers; CG BUSWAY has been implementing and practicing positioning. A company needs to have long-term thinking, to see clearly into the future, in order to know what needs to be done now."

For social enterprises, today's society is accelerating, and the death of companies is also increasing rapidly. Why is this happening? Every entrepreneur has a dream of long-termism when starting a business, wanting to adhere to long-termism, yet the reality is often harsh and difficult to achieve.

Can having a craftsman spirit, focusing on users, and better meeting user needs lead to long-termism? The reality in the business world is not like this. What we often observe is short-termism. For example, in the busway industry, companies engage in false advertising, lack qualifications, compete on low prices leading to product issues, lose brand reputation, change names, and continue deceiving customers for profit, which has been all too common in recent years.

In recent years, Harvard Business Review has published several articles discussing long-termism and short-termism, even proposing that business leaders unite to resist the "short-termism tyranny" and "eradicate the poison of short-termism." These phenomena closely resemble the "Tragedy of the Commons" described in economic history. Short-termism not only affects the brand itself but also engenders a crisis of trust in the entire industry from external parties.

In 1968, American ecologist Garrett Hardin published an article titled "The Tragedy of the Commons" in the journal Science. He analyzed the behavior of shepherds on public grazing lands. In pursuit of increasing their own income, each shepherd disregards the carrying capacity of the common pasture and adds more sheep. When every shepherd thinks this way, the public grazing land becomes overgrazed, leading to continuous degradation of the pasture until it can no longer support sheep, thus resulting in the "Tragedy of the Commons."

 Today, where is the land of the enterprise? It is in the hearts of the users. We must stake out a piece of land there in order to achieve long-termism. Thinking what users think, addressing and fulfilling their needs, creating value for them is how a company earns reputation and strengthens the industry. A strong industry ultimately bolsters the company.